The Future of Augmented Reality and Apple Glasses with Robert Scoble


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Robert Scoble’s career includes Managing Director at Building43, Founder at Scobleizer, and Chief Strategy Officer at Infinite Retina LLC. Additionally, Robert Scoble has had 4 past jobs including Futurist at Rackspace. He has held positions as Advisory Board Member at Spree Interactive and Member of Board at Application Developers Alliance. He holds a BS in Journalism from San Jose University. He is also a consultant and Book Author. 

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Here’s the timestamps for the episode: 

(00:00) – Introduction

(01:25) – I’ve been watching the wave of computing for almost a decade and have been really longer than a decade. PrimeSense made 3D sensors that we have on our new iPhones today. One on the front and one on the back that sees the world on TV. In Munich, Germany, Mateo, an augmented reality company, was showing me monsters on the sides of the skyscrapers. Today Snapchat does that. The world keeps clicking a lot and bringing us new things.  A lot of new technology is coming to bear and products nowadays, particularly with AI.Siri was the first company to use this new machine learning technology, and today I just drove here in a self-driving Tesla. So, it’s a crazy world that’s hitting literally right now. 

(04:30) –  People who don’t have a June oven or a Tesla car really don’t understand just how fast this stuff is happening. That shows just in two years, the technology that’s running underneath it is radically changing. 

(05:25) –  We should define what spatial computing is. Our mobile phones, our TVs, they’re flat. They’re monitors. Computing is going to be all around us. We’re not going to look at little rectangular pieces of glass anymore. We’re going to be wearing the rectangles on our eyes. The computer is going to put computing everywhere, And it’s not just for humans. We’re going to see all sorts of new uses of technology like that, where the glasses are going to know where you left your keys. The glasses are going to know what is in your kitchen, so at some point you’re going to ask it for help with what to make for dinner, for instance.

(11:14) – The cost of robots is coming down at a pretty steady rate. This is not really far off. It’s already happening in a lot of places. 

(12:43) – When autonomous comes, when we have autonomous cars the cost is going to go down to about $10 for a Tesla. The costs of transportation are radically different and how buying a car is going to change. A lot of us might not buy a car in such a world where you can just rent a car and have a cybertruck show up in a minute and charge you 10 bucks an hour. These devices are going to help blind people to hear what is around them, and it’ll help deaf people to see.

(15:34) – This is quite exciting for human beings, and we haven’t even started touching on how deeply entertainment is going to change. TV is about to radically shift as well. My book has seven industries that are going to radically shift from batch rate to transportation, to FinTech. Retail is gonna change a lot because of this stuff. 

(17:08) – It seems slow at times. But when these are exponentially growing technologies, the data that they are collecting is growing exponentially, the training cost is coming down exponentially, the computer cost is coming down exponentially. And so, when you have all that exponential technology changing the world you’re going to really see radical changes, eventually.

(26:14) – Apple is working on a whole bunch of stuff. Apple is not playing around and it spends $40 billion. You got to see a number of different new technologies come out of this effort, not just a headset. 

(27:28) – AI just started to be adopted across a wide number of new use cases. These techniques are coming down in cost very rapidly. 

(28:57) – Apple can do things that very few companies can do in terms of launching new products and getting people aware of a new kind of product category and that’s what’s about to come. They’re selling more dollars in the AirPod Pros than Netflix makes in revenue. So, Apple’s coming.

(33:04) – When you have this kind of technology on your face it’s going to do a lot of new things and blow away most people.

(34:45) – I have a Twitter list of 2000 companies doing VR and AR. Now a lot of those are agencies that are doing this kind of stuff, but there’s companies like Niantic. Niantic builds the game Pokemon Go and one of the Harry Potter games.

(37:08) – VR is a technique where you see a virtual world online. AR is when you’re seeing like a SpongeBob jumping around the room, and you’re seeing what you think is the real world with some virtual things like the walls are changed, or there’s a character running around you and you’re playing the game for instance. You’re only seeing virtual screens in the VR headset, but the cameras are ingesting the real world, turning it into 3D and then showing you what looks like the real world in the glasses. It’s changing human experiences at the fundamental level. We’re augmenting them. 

(41:10) – We’re going to see a gap between the Apple price point, which might be $2,000 for a device. Facebook will throw a thousand dollars in the box because of advertising.They have a different business model. They’re going to subsidize the cost of their device.

(43:47) – I’m on Twitter, so you can find me there. You can do Google searches and find the latest YouTube videos on programming the world or seeing what the latest technologies are from consumer electronics. If you’re a developer, I’m going to say learn Unity real fast. Those skills will be very valuable in the next decade.